Why is on-demand production more sustainable than the traditional production process?

Sustainability is one of the main principles Nature Kids Co. is built upon. We strive to provide you products that are good for our kids and equally good for our planet. 

You may be shocked to learn, around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage. What’s even worse, one in every five items produced by the fashion industry reach landfills without being worn even once.

When it comes to our shirt selection, in addition to being made out of 100% organic cotton in most cases, Nature Kids Co. works with on-demand manufacturing suppliers, only producing items we get an order for, avoiding fabric waste from overproduction. That means our shirts are made specifically for you upon placing an order. Our printing partner's high-quality printing approach barely wastes any water and uses less energy than traditional industry printers, decreasing carbon footprint. Printing inks used don't contain any harmful chemicals, are water-based and vegan. 

Since each of our custom designed shirts is made on-demand, we start working to get it to you after your order goes through. Although it takes more time for us to create and send out each product, we hope you find our unique designs and sustainable production approach worth the wait. This method allows us to offer high quality unique products to our customers, while reducing environmental impact. That's a win-win in our book! You can check out our shirt delivery times on our Shipping Policy page.