Our Story and Philosophy

Nature Kids Co. is a mom owned Michigan based business on a mission to simplify product selection for families focused on a healthy way of life, seeking to raise their kids using natural products that are good for the kids with minimal footprint on the planet.

When our son was born, I had to invest countless hours into product research to find natural products that are non-toxic and sustainable. Through our store and educational content in the "Learn" section of our site we aim to save you the hours of research we had to invest in educating ourselves, so you can spend more time caring for your family. We are committed to making safe and functional products available to you in one place along with content and ideas for nature inspired parenting. We attempt to strike the right balance between natural and budget friendly to make natural parenting affordable to as many as possible.

What we believe in:

Safe and Non-Toxic Environment for Our Kids: We are deeply committed to fostering a safe and non-toxic environment for children's development. Our products as well as product recommendations within our "learn" section are carefully selected to be made of eco-friendly and natural materials, ensuring they are not only beneficial for our kids but also for our precious home - planet Earth.
Eco-Conscious Living: We are passionate advocates for eco-conscious living and the preservation of our planet for future generations. By offering sustainable choices, we empower parents to make environmentally friendly decisions that contribute to a safer and healthier world for all.
Less is More: We advocate for minimalist lifestyle, prioritizing quality over quantity. Our dedication to excellence remains steadfast as we meticulously curate products that are essential and purposeful for raising little ones. Each item we offer or recommend undergoes rigorous scrutiny to uphold our standards of high quality, functionality, and durability. By focusing on fewer, but superior, options, we empower parents to make informed choices that enhance their children's lives while minimizing clutter and waste.
Nature as the Ultimate Classroom and Playroom: We firmly believe in the transformative power of nature. Nature and the great outdoors serve as invaluable classrooms and sources of entertainment for our children. Through exploration and connection with the natural world, children experience profound learning and growth. No toys or prepared educational materials can match that.
Informed parenting: Empowering parents with knowledge is at the core of our mission. We simplify safe product selection by providing transparent information about the recommended products as well as what to avoid. Moreover, we are dedicated to offering educational content that explains the "why" behind our product recommendations, equipping parents with the tools and insights to advocate for their children's well-being and foster their development through play and exploration.

We are very appreciative of the support of other like-minded parents, wanting the best for their children and our planet!