What we believe in

At Nature Kids Co., we believe that childhood should unfold in a safe, non-toxic world—one that nurtures both curiosity and health. Every product we offer is carefully chosen to protect children’s development while respecting the planet they’ll inherit.

We empower parents to make eco-conscious choices that create a safer, healthier future for all families.

We believe less is morequality over quantity, purpose over excess. Our minimalist philosophy means curating only what’s essential: products made to last, reduce waste, and inspire mindful living.

Nature is the ultimate classroom. Its forests, fields, and seasons offer lessons in wonder, resilience, and discovery. Through connection with the natural world, children learn not just how to grow—but how to thrive.

We champion informed choices. Transparency and education are central to our mission, helping parents navigate the world of safe, sustainable products with clarity and confidence—so every choice supports your child’s well-being and the planet’s future.

Featured Blog Article

The Parent's Guide to Non-Toxic & Sustainable Base Layers for Kids

As a mom to a little boy with sensitive skin who always runs hot, I struggled with the 'sweaty-then-cold' winter problem. Discovering merino wool base layers was a complete game-changer. This guide is my deep dive into the science ofwhymerino wool isn't itchy, what certifications actually matter, and our top-tested brand recommendations for a warmer, happier, and non-toxic winter...

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Featured Product

Wildhaven Wools RWS & OEKO-TEX Certified Merino Base Layer

Introducing Wildhaven Wools Crew Neck Top—where practical convenience meets ethical natural fibers! This versatile base layer transforms everyday wear with 100% RWS and OEKO-TEX certified merino wool, featuring a grow-with-me design that keeps kids cozy from playground to classroom. Founded by an Alaskan mom who needed durable, easy-care wool layers for her active kids, this woman-owned small business creates base layers meant to be both practical and cute, proving that base layers don't have to be boring.

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Featured Blog Article

The Ultimate Guide to Non-Toxic & Eco-Friendly Winter Gear for Kids

Watching your child light up on a snowy day is pure magic. We want to say yes to every sled run and snow angel—without worrying about toxic chemicals. Many winter clothes use PFAS “forever chemicals,” especially for water resistance. We’ve done the deep research to curate the best non-toxic, eco-friendly, high-performance winter gear, so your child stays warm, dry, and safe while making winter memories.

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