Nature Kids Co. was born from a mother's determination to find safe products without the overwhelm. Based in Michigan, we're a mom-owned business that does the research so you can focus on parenting—not decoding labels.

When our son was born, I found myself spending countless hours researching products—reading labels, cross-checking ingredients, and searching for safer options that aligned with our values. It shouldn’t be that hard to protect your family. So, we built Nature Kids Co. to make it easier.

Through our curated shop and educational “Learn” section, we do the research for you—offering eco-friendly, non-toxic essentials you can trust, along with honest guidance to help you raise your children with confidence, curiosity, and care. Our goal is to help you spend less time scrolling through ingredient lists and more time connecting with your family—and with nature.

What we are all about

  • We Do the Research. You Do the Parenting.

    Nature Kids Co. exists because finding safe products for your kids shouldn't require a chemistry degree.

    When our son was born, I spent more time decoding ingredient labels than I want to admit. I was drowning in "natural" marketing claims, conflicting studies, and endless rabbit holes. I thought: There has to be a better way.

    So I built it.

  • What Drives Us

    Childhood without chemicals – We choose natural materials that support healthy development and a thriving planet.

    Accessible eco-living – We find the sweet spot between purity, performance, and affordability.

    Nature over screens – Outdoors is the Ultimate Classroom. We champion unstructured play, muddy hands, and the kind of learning no app can replicate.

    Parents who know better, do better – Our goal is to arm you with knowledge, not anxiety.

  • What We Actually Do

    We're your research team. Every product in our shop has been vetted for safety, sustainability, and real-world functionality—no greenwashing, no questionable ingredients, no compromises. We also publish honest, evidence-based guides in our Learn section so you can make confident choices beyond what we sell.

    Think of us as your shortcut to a non-toxic home—without the overwhelm, the premium price tags where possible, or the guilt.
Educational Blog

Why This Matters

Because you deserve to trust what touches your child's skin. Because the planet they'll inherit depends on choices we make today. And because parenting is hard enough without second-guessing every purchase.

We're here to make natural living simple, sustainable, and sane.

Lets grow together.